SEO is important for social channels too—not just your site
Recently, I did research on a few places I want to travel and hike this coming summer. I didn’t turn to Google—I searched location hashtags on Instagram.
Don’t underestimate the power of social media platforms as search engines. In 2022, nearly 40% of Gen Z preferred TikTok over Google for searching for information.
This makes optimizing your content for discoverability—both in feed and via search—more important than ever before.
Brand takeaway: Just as you would optimize an article on your blog or a page on your site for SEO, take an optimized approach to your social content. Optimize your posts and profile for maximum discoverability by using the right keywords in your caption, the right hashtags and relevant keywords within your alt text, too.
SEO isn’t just crucial for your website—it’s equally important for your social media channels. Optimizing your social profiles with relevant keywords, hashtags, and engaging content helps improve visibility, driving more traffic and engagement to your brand. Social media platforms are powerful search engines in their own right, where potential customers look for products, services, and information. By implementing SEO strategies, you can ensure that your content reaches the right audience, enhances your online presence, and boosts your brand’s credibility. Don’t overlook the impact of SEO on social channels; it’s key to a successful digital marketing strategy.
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