Indian Employees expect Increase in Salary through Upskilling: Indeed Survey
Sales and marketing roles have emerged as critical areas of focus for employers, with 30 percent of hires in sales and 23 percent in marketing.
The latest Indeed Hiring Tracker have shown a surge in India’s white-collar job market between April and June 2024. The job seeking platform’s collected data shows that for job seekers, the drive for upskilling is not just about staying competitive but also about enhancing earning potential. The data shows that 61 per cent of employees expect a 20 to 40 per cent salary increase through upskilling.
“This expectation reflects an understanding that in a rapidly changing job market, those with advanced and relevant skills are more likely to command better salaries and job offers,” the report states.
Additionally, there’s a growing demand for career counseling (43 per cent) and mentorship (57 per cent) — areas where employers can play a pivotal role by aligning their development programmes with employee aspirations. This suggests that job seekers are looking for guidance in navigating changes in a dynamic market. “They might fear making the wrong career moves or not fully understanding which skills will be most valuable in the future. Career counselling and mentorship provide the support needed to make informed decisions, helping job seekers align their development with industry trends and employer expectations,” the report states.
As per the Indeed data, sales and marketing roles have emerged as critical areas of focus for employers, with 30 per cent of hires in sales and 23 per cent in marketing. This shift signals a strategic push by companies to bolster their growth and performance. Additionally, the demand for IT roles remains robust, with positions like data analysts (23 per cent), data engineers (16 per cent), and data scientists (11 per cent) at the forefront. “This sustained need reflects the ongoing digital transformation across industries, where specialized tech skills are essential to navigate complex technological landscapes,” the report explains.
While companies are hiring, there’s a looming concern about widening skill gaps. Indeed’s Hiring Tracker reveals that 61 per cent of employers foresee these gaps increasing significantly within the next two years if skilling initiatives are not prioritised. Despite this, only 23 per cent of employers currently offer personalised training programmes, underscoring a critical disconnect between recognition and action.
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