Business
How to price a service when you have no competitors to copy
A short, useful read for the Ridents community. Pricing feels like guesswork when nobody around you sells the same thing. Start from the customer side instead of your costs: what does the problem cost them today in…
By 1 min read
A short, useful read for the Ridents community.
Pricing feels like guesswork when nobody around you sells the same thing. Start from the customer side instead of your costs: what does the problem cost them today in time, money or missed opportunities? A price that sits clearly below that number is easy to justify, while a price built only on your hourly rate tells the customer nothing about value.
Offer two or three packages rather than one figure. A smaller option gives cautious buyers a safe way in, the middle option carries most of your work, and a premium option with faster delivery or extra support anchors the others. Review the mix every quarter; if everyone buys the cheapest package, the middle one is probably priced wrong, not the customers.